It would seem that starting a business is not a time when busting the budget is a good idea, but giving away products or services for free can help with getting a company’s name out to the public. They do not have to offer an unlimited amount, and they should consider how it will provide them with the best reputation without eating into their company’s assets. Giving just one person help in time of need could be what gets the word out quickly without spending a great deal of time paying others to spread the word.
There are many people in society today who have needs, and they often find government services do not cover them all. If they receive a product or service they need from a company just starting, they will be more than likely to tell everyone they know about how helpful it was for them. This in turn is more likely to give other people something to discuss, and that is how giving away free products or services can create a better name recognition in any market.